ASFD licenses Pinnacle Awards with CIFF
Licensing agreement signals launch of 2017 design competition
Furniture Today Staff, March 20, 2017
SFD's John Conrad announces the Pinnacle Awards agreement with CIFF
HIGH POINT — The American Society of Furniture Designers (ASFD) has licensed its Pinnacle Award program to the China International Furniture Fair (CIFF).
This marks the launch of the first-ever Asia-Pacific Pinnacle Award competition, culminating later this year with a gala celebration at the 40th China International Furniture Fair, Sept. 12-15, in Shanghai. Entries are expected from Australia, Singapore, Malaysia, India, Vietnam, Thailand, Indonesia, Mainland China, Hong Kong and Taiwan.
Created more than two decades ago by the ASFD board of directors to promote design quality and encourage the recognition of furniture designers within the retail home furnishings industry, this year marks the 21st anniversary of the Pinnacle Awards held each October during the High Point Market.
According to John Conrad, executive director of ASFD, the American organization will assist in the Asia-Pacific competition. Members of the ASFD board will be included on the judging panel.
“As with the Pinnacle Awards, our goal is to ensure a design competition that is above reproach and that the Asia-Pacific Pinnacle Award judges will be presented with the crème de la crème of Asian furniture design,” Conrad said.
ASFD President Jason Phillips added, “While our roots are stateside, design is a global endeavor. We couldn't be more excited about this partnership with China and the broader Asia-Pacific region. The enthusiasm and support from CIFF has far exceeded anything we could have hoped for.
“We have confidence this is the right step for our organization as the world becomes easier to reach than ever before and the clients our members work with come from the farthest reaches of the globe.”
Like the American competition, submissions in 17 categories will be judged by a panel, including prominent Asian shelter magazine editors, design educators, professional designers, leading manufacturers and major retailers. The new competition will also feature a category for students. A new website, www.pinnacleawards.asia , will be launched in late May to promote the competition throughout the Asia-Pacific region and encourage submissions by both professionals and students.
Entries are open to all Asian furniture designers and manufacturers. Products entered must be in current production and be available locally to Asian consumers through internet, catalog or brick-and-mortar retailers. Entries must meet the most discerning design standards and are judged on form, function, innovation, retailer and manufacturer benefit and consumer benefit.